Privacy & Cookie Policy

Privacy Policy

Information under Article 13 of the Italian Decree. 196/03

This information describes, pursuant to the Legislative Decree n. 196/2003 on the protection of personal data (called "Code"), the terms and purpose of management of the data provided by the website users. It is made in compliance with art. 13 of the Code and in consideration of the Recommendation 2/2001 on the minimum requirements for the collection of data online in the European Union, adopted on 17th May by the EC-Group for the Protection of Individuals with regard to the processing of personal data for all those who access the site. All what is carried out in this statement, except where otherwise indicated, it is made only for the site. Owners, managers and authors of the site are not liable for the content of third-party websites directly or indirectly connected to the site, even by links.

Person in charge

The Person in charge of handling the data is SMC Media srl, based in Via Giovenale, 7 - 20136 Milano, Italy, VAT IT07626490960. The process of handling the data will be performed by employees of the company or by collaborators and consultants still operating in the same, as persons in charge of the processing data. One has the right to update, modify or cancel his / her data by writing to the following email address

Data processed and purpose of treatment

The simple consultation of the site does not constitute in itself the collection or processing of personal data, except as regards navigation data and cookies to the relevance of which please refer for privacy to the next sections. If between the data provided there were some attributable to third parties, the user shall guarantee towards SMC Media srl for his / her obtaining the consent for the collection and processing the data. As for the purpose of treatment, it is identified with the completion of the subscription phase and its subsequent execution, with the sending of messages concerning the registration and its operations and, subject to a specific user's consent, with the sending of promotional and illustrative material of the products / services and, if present, the newsletter of the site.

Processing methods

The processing will be done by tools and procedures guaranteeing the security and confidentiality of data in compliance with the law, and can be done either on or offline. Specific security measures are taken to prevent data loss, illicit or incorrect use and unauthorized access.


Upon registration the user is asked to read the notice pursuant to the Code and to confirm the agreement to the processing of data at that time supplied, for the purpose from time to time described. This agreement and the provision of the data processed should be considered mandatory in order to refine the registration to the site and the use of services connected with the registration; on the contrary, the agreement will be optional with reference to sending promotional materials and / or information on the activities and products / services of SMC Media srl.

Scope of circulation of data

Personal data submitted by users will be processed by SMC Media srl . They may be also disclosed to third parties responsible for providing services related to the activities of the site and to the execution of the contractual obligations undertaken through them; the third parties will also provide the storage of the data and their processing to allow the execution of the service to each of those entrusted. In particular, the subjects are technology and telecommunication service providers.

Navigation data

The computer systems and software procedures used to operate the site acquire, during their normal operation, some data whose transmission is implicit in the communication protocols of the Internet. This information is not collected to be associated with identified users but, by their nature, could allow users to be identified through processing and association with data held by third parties. This category of data includes IP addresses or domain names of computers used to connect to the site, URI of the requested resources, the time of request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of response from the server (successful, error, etc.) and other parameters regarding the operating system and the computer environment. These data are not disclosed but are used only to obtain anonymous statistical information about the site and to check its correct functioning; they are kept for the time defined by applicable regulations of reference. The data could still be used to ascertain responsibility in case of computer crimes against the site.

Rights of the user

The user has the right at any time to obtain confirmation of the existence of the data and to know their content and origin, the purposes and methods of treatment and, in case of processing with electronic instruments, the logic applied to processing and has the right at any time to verify its accuracy or to request its integration, update or correction (art. 7 of the Legislative Decree. n. 196/2003). According to the same article, the user has the right to request cancellation, transformation into anonymous or block of data processed in violation of the law, and oppose for legitimate reasons to their treatment. The processing of personal data will be tight to and be governed by the Italian law (Legislative Decree. N. 196/2003). The rights of the user can be exercised by sending a written communication to SMC Media srl, based in Via Giovenale, 7 - 20136 Milano, Italy or by e-mailing to .

Cookies Policy

Information about Cookies

Cookies are small text files used to obtain information about browsing on a site.

This site uses permanent tracking systems or cookies to monitor users. Accessing the site might result in text files being sent from the server to the user's PC or browsing device to obtain information about the user's browsing of the site. Pursuant to Section 122 of the Privacy Code, it is hereby noted that sending technical cookies is necessary for the proper functioning and browsing of various parts of the website.

Under current regulations following Legislative Decree 69/2012 coming into force, technical cookies can be used without user consent. The European umbrella body for all the Privacy Authorities in the various Member States (known as the "Article 29 Group") issued Opinion 4/2012 (WP194) on Cookie Consent Exemption clarifying that prior, informed consent from the user is not required for the following cookies:  

1) User‑input cookies (session-id) for the duration of a session or persistent cookies limited to a few hours in some cases;

2) Authentication cookies, to identify the user once he/she has logged in, for the duration of a session;

3) User‑centric security cookies, used to detect authentication abuses, for a limited persistent duration;

4) Multimedia content player cookies, such as cookies for flash players, for the duration of a session;

5) Load balancing cookies, for the duration of a session;

6) User‑interface customisation cookies, for the duration of a session (or slightly longer);

7) Third‑party social plug‑in content‑sharing cookies, for logged‑in members of a social network.

You are free to accept or reject the sending of all or some of our cookies to your device; however, some of the technical cookies sent by our server are necessary for those parts of the service that require the identification of the user browsing route through the website pages. Thus, the absence of such cookies might result in the site's functionality being comprised or it might not work at all. If you agree to receive cookies from our site, you can, at any time, change your choice and simply and easily deactivate the functioning of some or all the cookies by changing the settings in the browser you use. 

Each browser has its own way of managing cookies, so we are including links to the specific instructions for the most common browsers:

Internet Explorer

Google Chrome

Apple Safari

Mozilla Firefox

Cookies used:

  • Session cookies (technical cookies)

The use of technical cookies (which are not stored persistently on the user's computer and expire when the browser is closed) is strictly limited to sending the session identifiers (random numbers generated by the server) needed for secure and efficient site browsing. The session cookies used for this site avoid the need to use other IT techniques that might compromise the confidentiality of user browsing and they do not allow the acquisition of personal details that could identify the user.

  • Statistical cookies (analytical cookies)

Every time a user visits the website, analytical software tracks the cookies anonymously. This enables us to monitor the number of users, the pages visited or the time spent on a specific page. This site uses Google Analytics, a statistical and web analysis service provided by Google Inc. It is used to see which pages are viewed the most by site users/visitors, to see how long they spend on such pages and the geographical location of the user/visitor. Such information is used solely for statistical purposes and is processed anonymously. The information gathered by Google Analytics, including the user/visitor's IP address, is sent anonymously to the Google Inc. server. Moreover, such cookies cannot be used to profile or identify specific users, and they are simply used to provide aggregate statistical information.

Third party cookies

While browsing, the user might also have cookies from third-party servers or sites sent to his/her device. This happens because the website might have elements - e.g. images, maps or specific links to web pages on other domains - that are hosted on servers other than the one where the required page is found. In other words, such cookies are configured directly by the operators of the web sites or servers that are not

Such cookies can be sent to the user's browser by third-party companies directly from their websites that can be accessed by browsing As the Garante (Italian Privacy Authority) clarified: “Being the data controller, the operator of any website making use of cookies is required to inform users about cookies and obtain their prior consent. Where a website allows the sending of third-party cookies, it is the third party that shall provide information and obtain user consent. Users must be informed appropriately, in accordance with the simplicity required by law, at the time they access a website that allows the sending of third-party cookies or whenever they access content made available by such third parties; in all cases, such information must be provided before cookies are downloaded to the user's device."

Contact details

Any questions, comments or doubts regarding the site's Cookie Policy should be addressed to:

Management of cookies by browser

The user can withdraw the agreement at any time, being it effective for the future, by selecting the specific parameters that allow the browser to exclude enabling the cookies. The procedures are the following: - Internet Explorer: Select Tools / Internet Options, click Privacy and choose the level of privacy you want using the cursor; - Chrome: select Tools / Settings, click Show Advanced Settings and, in the Privacy section, click Content settings; - Firefox: Select Tools / Options and click the Privacy; - Safari: select Settings > Safari > Block Cookies and select one of the followings: "Always Allow", "Allow only from the websites I visit", "Allow only from the current web site", "Block always". If the user deletes or blocks a cookie may be impossible to restore any preferences or customization settings.

Third-party cookies
Google Analytics

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this site to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookie and Usage data. Place of processing: USA – Privacy Policy – Opt Out


Youtube is a web video service provided by Youtube LTT and owned by Google inc. (“Google”). Google utilizes the Data collected to track and examine the use of this site to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookie and Usage data. Place of processing: USA – Privacy Policy – Opt Out

Registration and Newsletter

By registering for the newsletter, the user’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this site. The user’s email address might also be added to this list as a result of signing up to this site. Personal Data collected: Email, Title, Gender, Name, Surname, Affiliation, Address, ZIP / Postal Code, City, Country, Phone, Mobile Phone.

Notwithstanding the above, the Holder informs that the User may use Your Online Choices (Country / Your Choices). Through this service, you can manage the tracking preferences of the most of advertising tools. The Owner, therefore, recommend using this resource in addition to the information provided in this document.